Case Study: Heineken achieves sustainable multi-market football campaign content with Lukkien’s virtual production

Heineken launches virtual production campaign in 20+ markets with Lukkien

The customer Heineken, a global beverage company, worked with the vendor Lukkien to create a digital campaign for their 2024 football sponsorship. Their challenge was to produce multiple social media assets for over 20 markets in a smart and sustainable way.

Lukkien implemented a virtual production solution using their Boomerang set-up. This allowed them to shoot all assets in one location by creating multiple virtual environments, which made the production both efficient and sustainable. The resulting campaign was successfully deployed across more than 20 international markets.

Heineken