Case Study: Wounded Warriors Family Support earns 600+ media placements and 62M reach with Lukas Partners PR

Wounded Warriors Family Support earns 600+ media placements with Lukas Partners

Wounded Warriors Family Support, an Omaha-based nonprofit, faced the challenge of raising awareness for its Mobility is Freedom program, which provides modified vehicles to combat-wounded veterans. They needed to highlight the impact of these donations to inspire support from both local and national audiences. They engaged the vendor, Lukas Partners, for public relations and event coordination services to address this.

Lukas Partners implemented a comprehensive media strategy centered on the veterans' personal stories. Their solution included providing event support at high-profile donations, crafting tailored media pitches, and securing multi-channel coverage. This approach resulted in over 600 news placements, reaching an audience of 62 million people and significantly strengthening the nonprofit's reputation.

Wounded Warriors Family Support