Case Study: U.S. Cellular boosts nonprofit holiday giving with Lukas Partners' PR campaign

U.S. Cellular delivers 40 holiday donations with Lukas Partners

The customer, U.S. Cellular, a major wireless carrier, approached the vendor Lukas Partners with the challenge of building awareness for its Gift of Connection holiday campaign. The client needed help coordinating donation events and drives for 40 nonprofits while also garnering national media attention for both its brand and the deserving organizations.

Lukas Partners implemented a multi-pronged PR solution that included event planning, media training, and integrated communications. They organized events featuring student-athletes to generate local engagement and secured media coverage. While specific metrics were not detailed, the campaign successfully transformed the community initiative into a newsworthy story, amplifying the client's brand and charitable mission.

U.S. Cellular