Case Study: Scooter’s Coffee achieves national buzz for the 2023 Frisco Bowl with Lukas Partners

Scooter’s Coffee drives 4.1B audience reach with Lukas Partners

Scooter’s Coffee, a rapidly growing Omaha-based coffee franchise, faced the challenge of expanding its national brand awareness upon becoming the title sponsor of the 2023 ESPN-televised Frisco Bowl. Their goal was to leverage this sponsorship to reach new U.S. markets. To meet this challenge, they engaged Lukas Partners to develop an integrated communications plan.

Lukas Partners implemented a solution using strategic PR and social media. This included distributing news releases, crafting media kits with game day swag for sports reporters, and managing a social media campaign around a mystery drink. The results were significant, generating 2,174 news media placements, over 41,500 social shares, and an audience reach of 4.1 billion, with national coverage on outlets like ESPN and USA Today.

Scooter’s Coffee