Case Study: Outlook Enrichment builds brand awareness and promotes adaptive events with Lukas Partners

Outlook Enrichment reaches 2B people with Lukas Partners

Outlook Enrichment, an Omaha-based nonprofit empowering the blind and low vision community, faced a significant challenge with low regional brand awareness. They partnered with Lukas Partners to establish themselves as the go-to authority and resource for their community. Lukas Partners provided strategic public relations services to address this challenge.

Lukas Partners implemented a sustained PR strategy that included promoting adaptive recreational events, securing earned media through news releases, and aligning outreach with monthly awareness opportunities. The solution also involved strategic media releases and spokesperson training. This approach delivered significant results, including record attendance for events and a front-page feature in the Omaha World-Herald, successfully raising public awareness for Outlook Enrichment's crucial services.

Outlook Enrichment