Case Study: Omaha Equestrian Foundation achieves 48.3M audience reach with Lukas Partners PR services

Omaha Equestrian Foundation reaches 48.3M with Lukas Partners

The Omaha Equestrian Foundation (OEF), a local nonprofit, faced the challenge of attaining national visibility and supporting hundreds of journalists while hosting the prestigious FEI World Cup Finals. Lukas Partners provided PR services to help the organization promote the event on an international scale and manage the significant media presence.

Lukas Partners established an on-site press center to serve over 100 journalists and executed community outreach initiatives to boost local engagement. The vendor's efforts resulted in 116 media placements, an audience reach of 48.3 million people, and an ad equivalency value of $5 million, successfully positioning Omaha as a world-class destination for equestrian sport.

Omaha Equestrian Foundation (oef)