Case Study: AIM Institute achieves 28M+ media reach with Lukas Partners' TRIO Day PR campaign

AIM Institute reaches 28M+ people with Lukas Partners

The AIM Institute, a nonprofit supporting underrepresented youth in tech, needed to raise broader awareness and support for its federally funded Upward Bound TRIO program. To address this challenge, they engaged Lukas Partners for a strategic public relations campaign to promote a major event.

Lukas Partners developed a comprehensive news media campaign centered on an event featuring Gitanjali Rao, TIME Magazine’s 2020 Kid of the Year. The strategy utilized media alerts and interview opportunities, resulting in 47 media placements that reached an audience of over 28 million people. The campaign generated an ad equivalency of $262,827 and a total publicity value of $788,601 for the AIM Institute.

AIM Institute