Case Study: Teta achieves 15% email recommender conversion with Luigi's Box

Teta boosts email recommendations conversion to 15% with Luigi's Box

Teta, a cosmetics and household retailer in Slovakia, faced challenges with its online store's search functionality and product recommendations. The company sought to improve search efficiency, decrease no-result searches, and move from generic to personalized product suggestions, especially in email campaigns. To address this, Teta partnered with vendor Luigi's Box to implement its Search and Recommender products.

Luigi's Box implemented a solution that included personalized email recommendations using loyalty card data, displaying multiple prices in search results, and features to decrease no-result searches. The results were significant, including a 52% uplift in search usage and a 15% conversion rate from loyalty club recommendation emails. Luigi's Box successfully integrated Teta's offline purchase data to create a more personalized online shopping experience.

Teta