Case Study: GAP Achieves a 28% Recommender Conversion Rate with Luigi’s Box

GAP achieves a 28% recommender conversion rate with Luigi's Box

GAP, a leading American clothing and accessories retailer, sought to enhance its online shopping experience and internal workflows. The challenge involved unifying customer behavioral data across its international domains and improving the accuracy of its on-site search and product recommendations. To address this, GAP partnered with vendor Luigi's Box to implement its Search and Recommender products.

Luigi's Box solved these challenges by enabling shared recommender ratings across all of GAP's country sites and implementing a search function that recognizes unique product master codes. The vendor also deployed an extensive system of query redirects and synonym mappings to improve search relevance. These solutions led to significant results, including a 28% conversion rate for the recommender and a nearly 30% search conversion rate achieved through 737 query redirects in just 30 days.

GAP