Case Study: Chicco improves shopping experience with Luigi’s Box Search

Chicco boosts Autocomplete CTR to 48% with Luigi’s Box

Chicco, a European retailer specializing in toys and baby products, sought to improve its online shopping experience. Their previous site search solution was causing challenges, including an unhelpful autocomplete feature, an inability to display two different prices, and poor handling of synonyms and specific queries. To address this, Chicco partnered with vendor Luigi's Box to implement its Search and Analytics products.

Luigi's Box implemented a comprehensive search solution that included an enhanced autocomplete with categories and product images, the ability to show two prices with savings calculations, and better synonym management. The vendor's Query Redirects feature drastically reduced dead-end searches. This solution from Luigi's Box led to significant results, including an autocomplete click-through rate of nearly 48% and a reduction in searches with no results to less than 6%, greatly improving the customer experience.

Chicco