Case Study: BRW achieves 86% more search conversions with Luigi’s Box

BRW boosts search conversions by 86% with Luigi's Box

BRW (Black Red White), a leading European furniture manufacturer and distributor, faced challenges with their online store's search functionality. Their previous solution could not reliably handle high traffic, lacked accuracy, and failed to meet their specific user experience requirements. To improve product discovery, they partnered with vendor Luigi's Box to implement its Search, Analytics, and Product Listing products.

Luigi's Box provided a flexible, AI-powered search solution that included backend integration and an autocomplete feature that works from zero characters. The implementation, handled in partnership with agency Ideo Software, resulted in a significant and rapid improvement. Within just 30 days, BRW saw an 86% increase in conversions from search and an 86% decrease in searches with no results, alongside a massive 134% uplift in search usage. Luigi's Box delivered a reliable, high-performance search experience that continues to yield exceptional results.

BRW (Black Red White)