Case Study: Brainmarket achieves a 29% search conversion rate with Luigi's Box

Brainmarket boosts search conversion to 29% with Luigi's Box

Brainmarket, a Central and Eastern European online retailer of health supplements, faced several challenges with its on-site search functionality. The company needed a solution from vendor Luigi's Box to better promote its own brand products, handle typos and synonyms, and improve the overall search experience for its customers across multiple markets.

Luigi's Box implemented its Search and Analytics products, which featured business-oriented ranking to prioritize Brainmarket's brands, advanced natural language processing, and comprehensive synonym management. The solution delivered significant results, including an assisted conversion rate from search of 29% and a direct conversion rate of 25%, both well above industry averages. Luigi's Box also helped increase the search usage rate to 40% and, through an A/B test, boosted the conversion rate from its recommender by 23%.

Brainmarket