Case Study: Electronic Star Achieves Over €100,000 in Annual Revenue Uplift with Luigi's Box Autocomplete Search

Autocomplete Brings More than 100,000 EUR on Top of Electronic Star’s Standard Revenue

Electronic Star, part of Berlin Brands Group and a major consumer electronics e-commerce company, had 82% of customers browsing without using search, so search was not seen as a priority. However, the 18% who did search sometimes received irrelevant results and failed to find the products they wanted. Luigi’s Box, using its Search and Autocomplete product, helped Electronic Star recognize search as an important revenue opportunity.

Luigi’s Box implemented Autocomplete quickly, with the vendor handling the technical setup and no developer effort required from the client. The results were strong: Autocomplete now generates more than €100,000 in additional annual revenue, with a conversion rate that is 40% better than standard search. Based on these gains, Electronic Star began actively encouraging more customers to use search on the site.

Electronic Star

Jakub Žilinčan

Chief Marketing Officer