Case Study: Alza increases conversions with Luigi’s Box Search

Alza increases search conversions with Luigi’s Box

Alza, a leading Central European e-commerce retailer, faced challenges with its in-house product search and discovery solution. The development and maintenance were costly and time-consuming, and the system struggled to provide a fully optimized and personalized shopping experience for its vast product selection. To improve search accuracy and conversions, Alza sought a third-party solution and selected the Search and Analytics products from vendor Luigi’s Box.

Luigi’s Box implemented a scalable search solution that improved accuracy through typo correction and natural language processing, and delivered personalized results. The implementation led to a significant increase in search usage and conversions, while reducing search exit rates and no-results pages. Luigi’s Box provided Alza with a robust system capable of handling large amounts of traffic and data, cementing the retailer's market leadership.

Alza