Case Study: Dr. Max boosts search conversion above 30% with Luigi’s Box

230% increase in conversion rate of selected product segment

Dr. Max, a European pharmacy brand operating in 17 countries, needed a smarter way to help customers find relevant products across its fast-growing e-commerce catalog. The company wanted to improve search relevance, support a large and expanding assortment, and replace a legacy search tool that limited flexibility and growth.

Luigi’s Box implemented its Search and Analytics solutions, including AI-powered search, autocomplete, NLP, dynamic filters, synonyms, and merchandising tools like product boosting and pinning. The migration was completed in one month, and Dr. Max saw search usage rise above 40%, search conversion rates reach 30–40%, and autocomplete exit rates drop to 3–6%, helping improve overall e-shop performance and customer satisfaction.

Dr.Max

Andrej Uhrík

eCommerce Specialist