Case Study: The Lodge at Gulf State Park drives more bookings and reservations with Luckie

The Lodge at Gulf State Park drives 3,667 booking and reservation requests with Luckie

The Lodge at Gulf State Park, an upscale Hilton property on Alabama’s Gulf Coast, faced the challenge of increasing bookings for its hotel and on-site restaurants in a crowded regional market. The marketing solutions agency Luckie was required to elevate awareness of the property's eco-tourism leadership and appeal to both out-of-state travelers and local residents to drive action.

Luckie implemented a strategy using precision-targeted SEM, Meta, and display campaigns. They engineered creative and placement to align with audience intent, using hotel-focused ads to drive stays and restaurant-focused ads to drive dining reservations. This solution generated 2.95 million impressions, 51,000 clicks, and resulted in 3,667 total booking and reservation requests for the customer.

The Lodge at Gulf State Park