Case Study: Prolific Interactive improves feedback loops and speeds issue resolution with Luciq

Prolific Interactive Uses Luciq to Foster Closer Relationships With Partners

Prolific Interactive, an award-winning digital agency, encountered a challenge in its mobile app development process. While they valued close relationships with their partner clients and needed a fast feedback loop for iteration, their method was slow and incomplete. Relying on emails to collect bug reports and user feedback made it difficult to get the comprehensive information needed to quickly identify and reproduce issues.

The agency implemented Luciq's SDK, specifically its feedback loop feature, into all of their development builds. This solution made it effortless for any team member or stakeholder to report bugs and provide annotated screen capture feedback. As a result, Luciq helped Prolific Interactive encourage more feedback, triage and fix issues faster, and ultimately build better apps by providing developers with the detailed data needed to quickly understand problems.

Prolific Interactive

Joe Minkiewicz

Director of Product Development