Case Study: Grupo Boticário improves app performance and user experience with Luciq

Grupo Boticário Uses Luciq to Elevate User Experience and Drive Business Success

Grupo Boticário, Brazil's most beloved cosmetics brand and the world's largest beauty franchise network, faced significant challenges in managing the performance and stability of its mobile apps. Without a dedicated mobile observability tool, the team struggled to identify the root causes of crashes and performance issues, which led to negative user reviews and business impact. They needed a solution to quickly find and fix these problems before affecting their customers.

By implementing Luciq's mobile observability platform, the team gained deep visibility into app performance and crashes. Luciq provided detailed, symbolicated crash reports, performance monitoring for key user flows, and streamlined bug reporting. This enabled Grupo Boticário to improve a specific user action's performance by approximately 60%, boost team efficiency, and build trust across the business by making data-driven decisions.

Grupo Boticário

Paulo Araujo

Digital Development Manager