Case Study: Hlth-ee Soda achieves a premium, approachable brand with Lucied Branding & Web Design Studio

Hlth-ee Soda launches a premium brand identity with Lucied Branding & Web Design Studio

Hlth-ee Soda required branding and a web presence that effectively communicated its identity as a natural and healthy beverage company. Lucied Branding & Web Design Studio was engaged to create a complete branding package, including logo design, icons, web design, and print materials, to position the soda as a premium yet approachable brand.

The solution implemented by Lucied Studio combined a modern design with fresh colors and clear messaging. They created a logo with a brush-style typeface for a hand-crafted feel and used a vibrant yellow to symbolize energy and freshness, aligning with the product's healthy ethos. Custom icons were designed to quickly communicate product benefits. The new branding was applied cohesively across business cards and the website, www.hltheesoda.ca. The client, Theresa Pham, provided a highly positive testimonial, recommending Lucied Studio for their passion, expertise, and ability to deliver a unique style that met the brand's needs.

Hlth-ee Soda