Case Study: Vanguard Truck Centers builds a stronger brand presence with Lucie Content

Vanguard Truck Centers expands marketing assets 100% in 6 months with Lucie

The customer, Vanguard Truck Centers, faced a challenge where few people outside their immediate customer base understood their company despite being well-established. They were undergoing a brand relaunch and needed help telling their story effectively. Vanguard engaged vendor Lucie Content to create a suite of branded video content to introduce their story, highlight services, and showcase career opportunities.

Lucie Content implemented a strategy involving a production team that traveled to multiple locations to capture cinematic b-roll, drone footage, interviews, and still photography. This resulted in a multi-video campaign and a greatly expanded content library. The measurable impacts for Vanguard included a 100% expansion of their marketing asset library within six months and the establishment of their first unified brand voice. Lucie delivered high-quality content that refreshed the company's professional brand presence across all platforms.

Vanguard Truck Centers