Case Study: Taylor English builds stronger client connections with personalized attorney videos from Lucie

Taylor English boosts website engagement by 40% with Lucie

The customer, Taylor English, is a purpose-built law firm in Atlanta that faced the challenge of personalizing its attorneys in a competitive legal landscape. Their static biographies were not enough to stand out, and they wanted to give potential clients better insight into their expertise. They partnered with vendor Lucie Content for a video production service to create engaging attorney profile videos.

Lucie Content implemented a strategy to produce high-quality, personalized videos for dozens of attorneys efficiently. The solution involved setting up content days to capture compelling interviews in under 30 minutes per attorney. The results were significant, with website engagement increasing and the videos performing exceptionally well on social media. The vendor's work enhanced client trust, with many prospective clients citing the videos as a key factor in their decision-making process.

Taylor English