Case Study: Starling Living boosts resident inquiries and move-ins with Lucie Content

Starling Living drives 94 new move-in residents in 90 days with Lucie

Starling Living, a leading provider of senior living communities, faced the challenge of enhancing its digital presence to increase resident inquiries and conversions. The company approached vendor Lucie Content to revamp its content strategy across multiple channels, including paid ads, social media, and its website.

Lucie Content devised a comprehensive strategy that included targeted paid ads, SEO-driven website maintenance, social media management, and targeted mailers. This multi-faceted approach delivered significant results, including 2,315 new sales inquiries, 3,024 new phone calls, and 13,673 interested party emails. Most importantly, the efforts by Lucie Content directly contributed to 94 new move-in residents, successfully converting engagement into growth.

Starling Living