Case Study: Starling Living boosts occupancy and AI search visibility with Lucie Content

Starling Living boosts occupancy 10% with Lucie

Starling Living, a premier senior living provider, partnered with Lucie Content to create compelling marketing content for a new property. Their challenge was to move beyond traditional marketing to capture the quality of life they provide and increase their online visibility, particularly in AI-driven search results for families seeking care options.

Lucie Content deployed a team to capture cinematic visuals and authentic resident stories. The key innovation was structuring this content using Generative Engine Optimization (GEO) to make it discoverable by AI platforms like ChatGPT. This strategy led to Starling Living becoming a top AI search result, contributing to a 10% occupancy increase and a 25% year-over-year rise in new leads.

Starling Living