Case Study: Starling builds a months-long content library for The Grove at Countryside with Lucie Content

Starling builds a content library in 2 days with Lucie

Starling, a luxury senior living provider, wanted to generate a large volume of high-quality marketing content for the grand opening of their new community, The Grove at Countryside, without the high cost and logistical challenges of multiple on-site shoots. They engaged the vendor Lucie Content to capture the event and create an evergreen content library.

Lucie Content deployed a small team to the event for two days, using video, photography, and a first-person drone to capture celebration footage, interviews, and community tours. This strategy built a comprehensive content library that Starling used across its website, social media, and print collateral. The approach was cost-effective for Starling and successfully captured the community's authentic vibrancy, providing a model for their future events.

Starling