Case Study: PruittHealth strengthens crisis communications with Lucie Content

PruittHealth reaches millions with Lucie during the pandemic

During the Covid-19 pandemic, PruittHealth, a leading healthcare provider, faced the urgent challenge of communicating rapidly changing protocols and safety measures to its patients, families, and community. They engaged the vendor Lucie Content to leverage its crisis communication expertise and its "Create Your News" approach to ensure their messaging was timely, clear, and consistent.

Lucie Content implemented a comprehensive strategy that included producing short explainer videos and managing social media channels to disseminate accurate information. Their work resulted in highly effective communication that maintained trust and transparency for PruittHealth. The impact was significant, with one initiative—a video featuring a Waffle House food truck for frontline workers—being shared by the Governor of Georgia and reaching millions of people.

PruittHealth