Case Study: PruittHealth boosts brand awareness and CNA recruitment with Lucie Content

PruittHealth boosts inquiries and job applications with Lucie after a 30-second emotional ad campaign

PruittHealth, a leading provider of post-acute care in the Southeast, faced the challenge of showcasing the dedication of its certified nursing assistants to attract both new clients and talent. They approached vendor Lucie Content to create an authentic, emotional video that would resonate with diverse audiences and be suitable for broadcast across Georgia.

Lucie Content produced a mini-documentary and a 30-second TV commercial that captured the real-life daily experiences of a PruittHealth CNA. The solution used natural lighting and candid interactions to create a genuine and compelling narrative. The resulting commercial significantly increased brand awareness and service inquiries, boosted job applications, and strengthened PruittHealth's reputation as a compassionate industry leader.

PruittHealth