Case Study: Gray Television creates news and drives major social growth with Lucie

Gray Television grows to nearly 40,000 LinkedIn followers with Lucie

Gray Television faced the challenge of announcing a major new film and TV studio project on a 130+ acre site. They approached Lucie with a traditional PR question about which media outlets to pitch. Lucie's service involved creating a high-quality video story to allow Gray Television to own the narrative from the start.

Lucie implemented a solution by producing an exclusive video featuring stakeholder interviews and showcasing the project's economic impact. This video was strategically distributed through Gray Television's owned channels. The results were significant, with every major Atlanta broadcaster providing live coverage and top print publications embedding the video. The campaign also led to massive social media growth, including nearly 40,000 LinkedIn followers and over 40,000 engagements.

Gray Television