Case Study: Assembly Atlanta builds industry buzz and boosts audience growth with Lucie Content

Assembly Atlanta gained 21,000 social followers in one year with Lucie

Assembly Atlanta, a major new development in the entertainment and production industry, sought to document its entire construction process and generate significant public and media buzz. The company engaged vendor Lucie Content to capture the build from start to finish, keep stakeholders informed, and position itself as a major industry player through a comprehensive content strategy.

Lucie Content implemented a multi-faceted solution that included installing timelapse cameras, managing social media, and crafting press releases. This strategy resulted in the production of over 100 video assets and generated significant measurable impact for Assembly Atlanta, including gaining 21,000 new social followers and generating 156,000 website visits within a year of the official launch. Lucie's efforts also secured dozens of media placements, successfully boosting awareness of the project.

Assembly Atlanta