Case Study: a top apparel brand boosts add-to-cart rates with Lucidworks

Top Apparel Brand boosts click-to-cart by nearly 30% with Lucidworks

The customer, a top apparel brand, faced the challenge of translating its first-class in-store experience to its website. Its existing site search, powered by Endeca, required an unscalable amount of human intervention and manual rules. To achieve its vision, the brand turned to the vendor, Lucidworks.

Lucidworks implemented a solution that used signals to personalize the search and browse experience. This reduced the number of required search rules and empowered the brand's merchandisers to curate the shopping experience without relying on IT. As a result, Lucidworks helped deliver an exceptional online experience that led to a nearly 30% increase in add-to-cart rate during Black Friday.