Case Study: KÜHL achieves personalized consumer experience and stronger revenue growth with Lucidworks

Kühl - Customer Case Study

Kühl, the high-performance outdoor apparel brand, wanted to create a more personalized digital shopping experience, but its existing search and product discovery capabilities were not delivering. The company said relevancy and ranking were poor, and its platform could not meet customer intent well enough to support better recommendations and discovery, so Kühl turned to Lucidworks.

Lucidworks implemented Fusion Search and Fusion Recommenders to improve search relevancy, ranking, personalization, and segmentation. The results included a 62% category revenue lift, 40% year-over-year revenue growth, and $82.4M in revenue, showing a measurable improvement in product discovery and ecommerce performance.

Kühl

Timothy Boyle

E-commerce Officer