Case Study: Activewear Brand achieves 28% higher click-to-cart, 50% faster search response times, and 97% fewer search rules with Lucidworks Fusion

How this activewear leader personalized digital discovery to elevate online shopping

A leading activewear brand known for its highly personalized in-store experience struggled to translate that service online: its Endeca-powered search required more than 3,000 manually maintained rules, relied on non-descriptive product names and batch-only indexing, and couldn’t scale or deliver the individualized, real-time experience customers expected.

The brand deployed Lucidworks Fusion—combining signals-based personalization, custom ML models, Predictive Merchandiser for merchandisers, incremental feeds and A/B testing—which cut search rules to ~100 (≈97% reduction), halved query response times, handled peaks of 2,000 searches/sec (27,500 orders/hour), and drove a 28% increase in click-to-cart on Black Friday year-over-year.