Case Study: Northwell Health achieves improved search relevance and increased appointment bookings with Lucidworks

Ecommerce Trends Improve Northwell Health’s Online Patient Care

Northwell Health, one of the U.S.’s largest healthcare providers with 13K+ physician profiles and over 28,000 pages, faced a major findability problem: patients struggled to locate specific treatments, conditions, or doctors on the site, and few appointments were being booked online despite the volume of content.

Northwell adopted a retail-inspired redesign and partnered with Lucidworks to add prominent CTAs, sticky navigation, and advanced search features—improved relevancy, typeahead, spellcheck, content grouping, and analytics-driven tuning. The changes made it far easier for patients to find physician profiles and treatment information, drive browsing with recommendations and favorites, and complete bookings—resulting in higher engagement and increased appointment conversions from the website.

Northwell Health

Mike Salogub

Business Analyst, Digital Strategy & Innovation