Case Study: Oriflame achieves 150% increase in search usage with Lucidworks

Beautifying the e-commerce search experience with Lucidworks

Oriflame, a leading global beauty and wellness company operating in more than 60 markets and supporting 50+ languages, needed to improve its e-commerce search experience for very different customer groups, from experienced resellers to consumers browsing for products. Its previous Solr-based search created too many zero-result searches, hurting relevance, conversions, and customer satisfaction. Oriflame partnered with Lucidworks to address these challenges with an AI-powered search platform and support for web and mobile search.

Lucidworks implemented a tailored multilingual search solution, adjusted query and relevance settings, and integrated search into Oriflame’s mobile app to improve performance across regions. The result was a more stable, relevant search experience and a 150% increase in usage of popular search terms within one quarter. Lucidworks also helped Oriflame handle peak traffic reliably while delivering more personalized and intent-aware results across its website and app.

Oriflame

Jan Forisch

Technical Analyst