Case Study: WebMD streamlines global video production with LucidLink

WebMD, Medscape Uses LucidLink to Streamline Global Media Workflows

WebMD and Medscape’s global multimedia team produces more than 200 videos each month across studios in New York, North Carolina, Atlanta, Paris, The Hague, Munich and beyond. When the pandemic shut down its central NAS-based workflow, the team lost its only intake point for footage, shared access to storage, and reliable ways to move terabyte-scale media, making remote 4K, VFX and daily news production nearly impossible.

LucidLink provided the solution with its cloud-native file streaming/shared storage platform, allowing WebMD to ingest footage directly into Filespaces, edit straight from the cloud in tools like Premiere Pro and After Effects, and collaborate in real time from any location without VPNs or downloads. With LucidLink, WebMD eliminated hard-drive shipping and remote desktop dependency, restored production quickly, launched its daily show during the pandemic, and streamlined a global workflow that is now faster, simpler, and hardware-free.

WebMD

Zachary Bennett

Executive Director