Case Study: Dun & Bradstreet improves cross-team communication with Lucidchart

Dun & Bradstreet - Customer Case Study

The customer, Dun & Bradstreet, a large technology company providing business data and analytics, faced the challenge of effectively communicating complex ideas across its sales, marketing, and engineering teams. Their product director struggled to move beyond static whiteboard drawings to codify and share these concepts clearly with the entire organization, which often resulted in time-consuming clarifications. To address this, they turned to the vendor Lucid Software and its product, Lucidchart.

Lucidchart provided a cloud-based solution that enabled the creation of clear, easy-to-share diagrams accessible from anywhere, including on mobile. By embedding live diagrams in documentation and emails, Lucid Software helped Dun & Bradstreet promote transparency and ensure everyone had the latest information. This visual communication significantly reduced the time spent clarifying ideas and increased productivity, with the vendor reporting that users like those at Dun & Bradstreet experienced a 43% productivity gain.

Dun & Bradstreet

James Beveridge

Product Director