Case Study: AMAG Pharmaceuticals accelerates time to market with Lucid Software

AMAG Pharmaceuticals - Customer Case Study

AMAG Pharmaceuticals, a biopharmaceutical company focused on maternal and women’s health, anemia management, and cancer supportive care, needed a faster, more agile way to collaborate across the business as it expanded with multiple drug launches and acquisitions. By moving to a cloud-first model with Lucid Software’s Lucidchart alongside tools like Google and Smartsheet, AMAG replaced siloed, static whiteboards and legacy diagramming methods with a shared visual platform.

Lucid Software’s Lucidchart helped AMAG map workflows, build strategic roadmaps, and create resource hubs that linked budgets, timelines, requirements, and other project assets into a single source of truth. The result was stronger cross-team alignment, easier process iteration, and a measurable reduction in go-to-market time by up to two-thirds, with AMAG also winning back about eight months in its product development cycle.

AMAG Pharmaceuticals

Nate McBride

Vice President, IT