Case Study: Roche raises macular disease awareness with Lucid Reality Labs' XR Ophthalmology Simulation

Roche raises macular disease awareness with Lucid Reality Labs, engaging 50+ UK MPs

The customer Roche faced the challenge of raising awareness for macular disease, a leading cause of vision loss impacting millions globally. To help healthcare practitioners and others understand the patient experience, Roche partnered with vendor Lucid Reality Labs to create an immersive solution using Extended Reality (XR) technology.

Lucid Reality Labs developed the "Seeing the Problem" XR Ophthalmology Macular Disease Simulation using the Varjo XR-3 headset. This solution allowed users to experience real-time symptoms of the disease, leading to high praise from over 50 UK Members of Parliament. The presentations were a key part of a successful campaign that established partnerships with major sight loss charities and drove significant political communication, including the #TheEyesHaveIt hashtag becoming the second-highest tweeted subject by UK MPs.

Roche