Case Study: H&M Home boosts Paris store launch engagement with Lucid Reality Labs’ Web AR mobile experience

H&M Home launches Web AR mobile experience with Lucid Reality Labs in Paris

The customer H&M Home faced the challenge of attracting and engaging visitors for the grand opening of its new flagship store in Paris. They partnered with vendor Lucid Reality Labs to develop an accessible Web AR mobile experience that would merge the physical cityscape with digital storytelling and transform the traditional store launch into an immersive journey.

Lucid Reality Labs implemented a multi-stage Web AR experience that began with physical key installations placed around Paris. Using their phone's browser, users scanned a QR code to launch an AR app that guided them to the store via real-time navigation. Upon arrival, they scanned another marker to enter a 360° virtual showroom and participate in a gamified lottery. The solution successfully turned the opening into an interactive citywide event, driving significant digital engagement and physical foot traffic to the new store.

H&M Home