Case Study: UBA Banking reduces call wait times and boosts customer engagement with Lucep

UBA Banking - Customer Case Study

UBA Banking, one of Nigeria’s largest banks with operations across multiple African markets, wanted to improve customer experience and reduce long call centre wait times. The bank’s website generated significant traffic and enquiries, but it needed a more effective way to engage visitors and capture leads. Lucep provided its click-to-call website widget as the customer engagement solution.

With Lucep’s click-to-call technology implemented on the UBA Group website, the bank could respond to prospects at the moment of intent and streamline customer support. Results included reducing contact centre wait times from 40 minutes to under 12 minutes, generating more customer queries and leads, and improving customer satisfaction, with UBA reportedly doubling its Net Promoter Score (NPS).

UBA Banking