Case Study: Mercedes-Benz boosts automotive sales leads with Lucep

Mercedes Benz - Customer Case Study

The customer, Mercedes-Benz, faced the challenge of increasing revenue from online channels and improving the distribution of sales leads for its dealerships. The vendor, Lucep, provided its technology, including a website widget and a test drive form, to help address this.

Lucep's solution generated instant notifications for the sales team, turning online inquiries into immediate opportunities. The results were significant, with one of the largest Mercedes-Benz dealers doubling their month-on-month sales. Furthermore, 75% of the generated leads turned into test drives and 67% of those vehicles were sold.

Mercedes Benz