Lucep
6 Case Studies
Case Study: TechBridge Market boosts enterprise lead generation with Lucep
A Lucep Case Study
How to Pitch Value to Enterprise Leads on Your Website
Techbridge Market, formerly CIO Matrix, is an online HR platform connecting enterprise and recruitment MSPs with vetted IT professionals. The company struggled to make website visitors understand its value proposition, as the site was often perceived as just a job board and wasn’t converting traffic into meaningful leads. Lucep helped Techbridge Market address this by adding a request-a-callback and ask-to-speak-to-sales option to the website, giving enterprise visitors a simple way to start a direct conversation.
With Lucep’s callback tool in place, Techbridge Market saw an immediate lift in engagement and lead quality. Lead generation peaked at 25 leads in a single week, and in the first quarter 60% of website leads used the Lucep callback feature while the remaining 40% posted requirements directly. Lucep enabled Techbridge Market to respond faster, better manage inbound demand, and turn more high-value enterprise traffic into qualified conversations.
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Techbridge Market
Dominic Clonen
Director