Case Study: Make UK boosts Health & Safety awareness with Lucent's integrated direct mail and email campaign

Make UK boosts Health & Safety awareness with Lucent’s 2-stage campaign and 9% direct mail response rates

The customer, Make UK, a membership organization providing HR and Health & Safety services, faced the challenge of raising awareness for its H&S training among non-manufacturing sectors where it was a fairly unknown brand. The vendor, Lucent, was tasked with creating a campaign to promote these services and generate new business leads.

Lucent implemented a results-driven, two-stage awareness campaign. The solution involved a targeted direct mail pack with a unique creative approach to pique interest, followed by a reinforcing email broadcast. This strategy capitalized on the high response rate of direct mail and aimed to increase ROI. The campaign successfully raised the profile of Make UK Health & Safety, leading to an increase in enquiries and an expected stream of new business leads for the client.

Make UK