Case Study: BAE Systems drives Finance Modernisation engagement with Lucent

BAE Systems engages 750 Finance employees with Lucent animation

The customer, BAE Systems, faced the challenge of generating buy-in and overcoming employee fears for a major finance function modernization program. To support this change, the vendor Lucent was tasked with creating clear and consistent communications to drive engagement and positivity among the 1,200 finance employees.

Lucent created a visually rich animation to deliver an exciting and human message about the complex changes. This animation was broadcast to 750 employees at a virtual conference, where it became one of the most-liked sections. It was then used across multiple channels, providing a consistent go-to resource that saved the project team many hours in briefing time and successfully generated a positive desire for the change.

BAE Systems