Case Study: Anglo American improves SHE communication and engagement with Lucent

Anglo American launches SHE Way with Lucent and 50+ tools

Anglo American, a global mining company, needed to effectively launch its revised Safety, Health & Environmental (SHE) Policy and Way to a global workforce. The challenge was to ensure all employees and contractors understood the new material, their personal responsibilities, and how the policies connected to the company's core purpose. They partnered with the vendor Lucent for a communications solution.

Lucent developed a two-phase campaign. The first phase simplified the SHE Policy into three memorable principles ("The Big 3") and created supporting materials like animations and briefing decks. The second phase transformed dense technical documents into engaging, visual interactive PDFs and built a comprehensive toolkit with over 50 tools and templates. This solution made the complex material accessible and easier to implement. A principal at Anglo American provided a testimonial praising Lucent for creating user-friendly, impactful, and effective communications that required little back-and-forth.

Anglo American