Case Study: Anglo American boosts Code of Conduct awareness with Lucent

Anglo American delivers 23 multilingual integrity assets with Lucent

Anglo American, a global mining company, faced the challenge of promoting its ethical Code of Conduct and reinforcing its corporate values to a diverse, international workforce. To address this, they partnered with vendor Lucent for their Action for Integrity employee engagement campaign, which required creating simple and easily translatable messaging to raise awareness and encourage conversations about integrity across the business.

Lucent developed a suite of digital assets for the campaign, including animations, interactive quizzes, digital banners, and posters, all centered on the clear message that "Our Code of Conduct helps you do the right thing in the right way." These materials were translated into five languages and distributed via internal channels, including the company's Engage app. The solution from Lucent resulted in high engagement, with significant views of the animation and even higher traffic to the intranet site. The campaign successfully built a broader understanding of the Code of Conduct and received extremely positive feedback from employees.

Anglo American