Case Study: Duffl boosts revenue and profitability with Luca

How Duffl built out a dynamic pricing strategy for its grocery delivery business

Duffl, a grocery delivery service for college students, faced the challenge of implementing a dynamic pricing strategy in its highly competitive and seasonal market. Its operations team, led by Cezar Rachieru, needed to adjust prices for thousands of SKUs based on factors like exam weeks and weather but lacked the in-house data science resources that its well-funded competitors had. To solve this, Duffl partnered with the vendor Luca.

Luca provided a price optimization engine configured to meet Duffl's margin goals while allowing for revenue growth. The solution integrated via API to automate price changes based on real-time sales data, with constraints to prevent large or frequent price swings for customers. Within four weeks of implementing Luca's system, Duffl achieved a 2% growth in revenue and an 11% increase in profitability.

Duffl

Cezar Rachieru

VP Operations