Case Study: The Sill achieves 28% higher average order value with LTV.ai

The Sill lifts AOV 28% with LTV.ai

The Sill, a direct-to-consumer plant brand, faced challenges in scaling their operations, including a plateau in average order value growth from traditional email marketing. Their mass marketing approaches failed to drive discovery of complementary products and their generic recommendations couldn't account for crucial customer context. They partnered with LTV.ai to implement an AI-driven solution for product discovery.

LTV.ai implemented an intelligent product discovery system using customer variables like purchase history and location to deliver highly personalized recommendations. This approach significantly increased The Sill's average order value by 28%, improved revenue per send by $0.04, and achieved a 78% higher conversion rate per website visitor. LTV.ai's solution also enhanced the customer experience with a 44% reduction in unsubscribe rates.

The Sill