Case Study: One Kings Lane achieves 12.4% annual membership conversion with LTV.ai

One Kings Lane drives 12.37% membership conversion with LTV.ai

One Kings Lane, an online retailer of home décor and furniture, faced the challenge of increasing customer lifetime value without relying on site-wide discounts, especially during a period of declining new home sales. They partnered with vendor LTV.ai to leverage its full AI suite for customer outreach and loyalty programs.

LTV.ai implemented a paid membership program that integrated seamlessly with the retailer's tech stack. The solution resulted in 12.37% of customers opting into the $99 annual membership and drove a double-digit percentage increase in customer LTV and profitability for One Kings Lane.

One Kings Lane