Case Study: Ministry of Supply re-engages lapsed customers with LTV.ai conversational AI

Ministry of Supply boosts lapsed-customer conversion 9.93% with LTV.ai

Ministry of Supply, an innovative DTC apparel brand, faced challenges in re-engaging customers who had lapsed for over 180 days. Their existing email retargeting was a generic "batch and blast" approach that struggled with personalization and scaling nurturing efforts. They partnered with LTV.ai to implement its conversational AI to improve customer engagement and drive sales beyond just discounting.

LTV.ai's solution used an AI Brand Ambassador to send personalized, conversational outreach with tailored recommendations. This strategy significantly improved engagement metrics, achieving a 63.36% open rate and a 1.9% conversion rate for the lapsed segment. The campaign drove $0.91 in revenue per unique lapsed customer and provided Ministry of Supply with actionable customer feedback and sentiment analysis.

Ministry of Supply