Case Study: The Sill achieves 28% higher AOV with LTV.ai

How The Sill broke through AOV plateaus with AI-driven product discovery

The Sill, a direct-to-consumer plant brand, faced challenges in scaling its average order value and providing personalized educational content to a diverse customer base through its email and SMS marketing. These traditional, mass-marketing approaches had plateaued and were unable to account for individual customer context, making it difficult to recommend relevant products.

By implementing LTV.ai's AI-driven personalization engine, The Sill could provide tailored product discovery and guidance at scale. This solution from LTV.ai led to a 28% increase in average order value, a 78% higher conversion rate, and a significant improvement in customer experience metrics, all while maintaining the brand's premium positioning.

The Sill

Erin Marino

Lifecycle Marketing Director